Many businesses rely on search engines such as Google and Bing to have their websites found in local search results. To make this happen, your site needs good Search Engine Optimization (SEO) and great social media marketing to boost your rankings.

Here are three main ways social media can affect your SEO and what you can do improve your websites rankings.

Google Indexes Social Media Pages

When you do a search on Google for a business, you’ll usually get the local listings and social media pages in the top results.

What Google does is it looks at keywords in your social media pages and URLs to determine how your content ranks. The more traffic you have going to your social media posts and blog listings, the higher your rankings. A crucial step that is often overlooked when creating social media pages is the business information itself. Make sure that you include the following:

  • Correct Company Name
  • Physical Address
  • Phone Number
  • Hours of Operation
  • Website Address

You also want to make sure your business is categorized correctly on pages such as Facebook, Yelp, and Foursquare. Pick the category that is the BEST fit for your business and only list one or two at most. Many people think that overloading their social media page with dozens of categories and keywords will rank them higher on Google when, in fact, it does the exact opposite.

More Shares of Your Social Media Posts Can Lead to Higher Rankings

There is a huge relation between socail media marketing activity and search engine rankings. Check out Google Ranking Factors to see studies of these correlations.

Google is responsible to show the users the most relevant and valuable content when they do a search. If your social media posts are being shared frequently, your website and content may rank higher because Google will see that is of great value for users.

Make sure you are creating valuable, interesting content that your customers will want to share. If there is an option on your social media page to have users like, share, Tweet, or Pin your post, enable it. Give your customers the opportunity to share anything you post.

It’s also important to focus on building a community of quality followers on your social channels who will share your content. It’s one thing to have hundreds or thousands of followers, but are they all interested in your content? Quality followers are the ones that are the most interested in what you have to say and share your posts with others.

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